DEAR DATA winners of the Kantar Information Is Beautiful Awards 2015

3rd December 2015

Dear Data” by Giorgia Lupi and Stefanie Posavec has been awarded the 2015 overall “Most Beautiful” winner of the the world’s first global data visualization awards.

The Kantar Information is Beautiful Awards, now in its fourth year, was founded in 2012 by world-renowned author and data visualizer David McCandless and Kantar’s then creative director Aziz Cami and celebrates excellence and beauty in data visualizations, infographics and information design.

Some background to the Awards:

Data visualisation offers an enormous opportunity to the world of research and insight with its ability to bring information to life through the creative application of graphics, unlocking trends and insights in a way that can be instantly seen, not just understood.

Since 2010 Kantar has partnered with David McCandless – renowned as one of the pioneers of data visualisation. David has run numerous training workshops with our operating companies and acts as a consultant to promote the use of data visualisation in our outputs.

In September 2011, Kantar creative director Aziz Cami and McCandless jointly conceived the “Information is Beautiful – inspired by Kantar” awards, named after McCandless’ best-selling book and website. The award scheme is open to entrants from both inside and outside the consumer insight industry and features monthly on-line creative contests culminating in an annual overall awards presentation.

Giorgia Lupi and Stefanie Posavec are leading lights in the growing field of information design, much sought after as speakers and exhibition contributors, both online and in the physical world. But they mark themselves out in two ways: a) they are women in what is a male-dominated field, and b) they have a preference for analogue, hand-drawn methods of communication over computer coding. Having met only twice in their lives at a conference, they decided they wanted to get to know each other better, both professionally and as friends. To that end they came up with the brilliant project, Dear Data. Over a year, they would send each other a weekly postcard on which they drew the data they had collected about their lives over the previous week.

The ways in which the project developed surprised even them. As they experimented with different types of drawing, to convey to each other – through data visualisation – the detail of their daily lives, they started to dwell upon those details more carefully, to slow down, to notice, and to enrich their friendship. The result is a series of stunningly beautiful postcards that tell a story of creativity and friendship. Having launched the project online to huge success, they are now making it into a book that will inspire people in numerous ways: to draw (even if you don’t think of yourself as an artist), to slow down and appreciate the small details of your life, and to make connections with other people.

Related Books

DEAR DATA: A friendship in fifty-two Postcards

DEAR DATA: A friendship in fifty-two Postcards

Particular Books (Penguin Press), 2016